ANDREW TAI
FOUNDER / CEO
INVESTOR
ADVISOR
SPEAKER / WRITER
MY FOCUS
AREAS
Vertical SaaS
E-Commerce and Marketplaces
Automotive/Mobility Industry
FOUNDER / CEO
I've built as a founder from just an idea to becoming a market leader. My business was successfully acquired, and I've also been on the acquiror side. I've bootstrapped businesses as well as operated with private equity ownership.
ADVISOR
I'm a trusted advisor to founders and CEOs having been in their shoes. I also work alongside select private equity firms to evaluate new investments and grow portfolio companies as a senior advisor.
INVESTOR
My career started at Morgan Stanley and Onex Partners, and I continue to invest personally in both public markets and private investments as an LP and directly in disruptive companies, funds and projects through Sanfina Partners.
SPEAKER / WRITER
I've been a regular contributing writer for The Globe and Mail and guest columnist for numerous industry publications. I'm an active conference speaker on digital innovation and entrepreneurship.
My experience spans a lot of different company stages: founding and growing organically from zero to $20M revenue at Motoinsight as CEO, scaling to a $100M revenue software business at AutoSync through M&A, and c-level operating experience in a $300M revenue marketplace business at TRADER Corp.
I founded Motoinsight which is a vertical SaaS business delivering digital retailing software for automakers and dealership groups. I grew Motoinsight as CEO from an idea to become a market leader before being acquired by Thoma Bravo portfolio company TRADER Corp (parent of AutoTrader). As part of TRADER, I helped create AutoSync which assembled a portfolio of integrated software solutions through strategic acquisitions. I was then Chief Digital Retail Officer at TRADER where I was leading a transformation of its legacy AutoTrader marketplace business.
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